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The 1950s Lifestyle



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this section is divided into 2 parts:

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Activities & Trends
Hobbies, attitudes, the stuff of everyday life



Products & Technology
Consumer products, cars, electronics and technology



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Activities & Trends


family values
Pearls and oven mitts?
...it must be a 1950s housewife!



The baby boom was in full swing....more people were getting married and having children than ever before. In the ideal family of the 1950s, dad brought home the paycheck, mom did the cooking and cleaning, and the kids were respectful and well-behaved.


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"Do you think Bob will like these new frozen dinners?"



On the other hand, maybe life in the 1950s wasn't quite as good as Ozzie & Harriet would lead you to believe...
Traditional Family Values



Gee, we're walking down the aisle again!
....super-cute ad for A&P supermarkets, 1950





For a long time, the average age at which young people first got married hovered around 24 for men and 21 for women. By the 1950s this figure had fallen to 22 for men and 20 for women.

There were several reasons for this phenomenon. During the war years, couples who might normally have waited to get married were faced with a climate of uncertainty. They began to get married sooner, often on an impulse. After all, who knew what the future would bring? The optimism of the postwar years created a desire to "get back to normal," and what could be more normal than marrying and settling down? In addition, couples often postponed marriage and children during poor economic times, but now that the economy was good, they felt they were ready.

Together, these factors sent couples down the aisle in increasing numbers, and at younger ages.


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Look what my smart wife got Free
for Top Value Stamps!









trading stamps
It was the duty of every "smart wife" to stretch the household budget, and trading stamps certainly helped. When you made a purchase at your local supermarket or gas station, you received whatever brand of stamps they gave out: King Korn, Top Value, Plaid and S&H Green Stamps were the most popular. You licked the back and stuck them in your saver's book, and when you had enough you could redeem them for cool stuff.


S&H Green Stamps


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teenagers


In the past, there were no teenagers....if you weren't a child, you were an adult. Although educators began to view the teen years as a separate stage in life during the 1900s, it was during the 1950s that the concept really caught on. For the first time in history, young people between the ages of 12 and 20 had their own culture, and this trend was very disturbing to their parents.


Growing Up A 1950s Teen



Teenagers, telephones and Coca-Cola....the perfect combination!


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In the old days, social events like dating and dancing had only one purpose...to find a spouse. For teenagers in the 1950s, dating didn't mean courting, and dancing was done for fun.


teen trends
*going steady
*cruising
*sock-hops
*getting pinned
*wearing your boyfriend's class ring
*that crazy rock & roll music
*hanging out at the malt shop
*having a crush on the latest teen idol


Want to win that special guy?
Not sure how to act on a date?
...let one of these publications help!
Boy Dates Girl: Dating Tips From 1955
Are You In The Know?
Boomer's Teen Magazine Advice & Tips



Fifteen years old, with time on his hands and trouble on his mind!

Young men who wore leather jackets, listened to rock & roll music and idolized actors like James Dean were portrayed as hoodlums by the media.


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faith

Like many things in the 1950s, religion was still very traditional. We attended services every Sunday, married someone of the same faith in a big church wedding, and baptized or christened our babies. Priests and pastors were always men, and nuns were dressed in full habit. Church buildings were traditional clapboard structures with gleaming white steeples.

Many states still had blue laws, which made it illegal for stores and other establishments to conduct business on Sundays. These laws were arbitrary and difficult to enforce, and officials were beginning to look the other way if a Sunday drive included a stop at the shopping center.


Holy Hill
The Little Brown Church In The Vale
Blue Laws






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books, magazines,
newspapers & funnies


*Norman Rockwell illustrated the cover of the Saturday Evening Post from 1916 to the 1960s

*The first issue of Playboy hit the newsstands in 1953, featuring nude photos of Marilyn Monroe


1950s Bestsellers
Norman Rockwell Museum Of Vermont
Norman Rockwell Gallery
Playboy Logo, Facts & Collectibles




magazines
Life
Photoplay
Reader's Digest
Collier's
Saturday Evening Post
Playboy (1953)
TV Guide (1953)
Ideals

comic books & funnies
Peanuts (1950)
Alley Oop
Priscilla's Pop
Bugs Bunny
Dick Tracy
Buck Rogers
Freckles & His Friends
Captain Easy

books
Profiles In Courage
Guinness Book Of World Records (1955)
On The Road
Catcher In The Rye


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the wild, wild west


Cowboy life was definitely in style!




cowboy fashions
square dancing
rodeos
dude ranches
country & western music
westerns on TV


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all the ice cream you can eat!

It was believed that tonsils were nothing more than useless body parts that caused trouble and made you sick. In the 1950s having them removed was practically a rite of passage for kids.


This 1958 book followed the adventures of a boy who has his tonsils out. It was one of my favorites as a kid...I had it completely memorized even before I could read!


Some Thought-Provoking Tonsil Quotes
Tonsils: In Or Out?


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college life

The number of Americans who graduated from college increased dramatically in the 1950s, from 14 percent of the population in 1950 to 22 percent in 1960. War veterans were taking advantage of the G.I. Bill, and the technical nature of many modern careers required more advanced learning than in the past.

Popular fields of study for men included engineering and agricultural sciences, while women studied teaching, nursing, secretarial skills and home economics.

The policy of in loco parentis gave colleges the authority to act "in place of the parents" when supervising student life. Skirts and dresses were required for women, dorm visits from members of the opposite sex were prohibited, and any young lady who went out for the evening had to sign out and be back by curfew. Women had to have written permission from their parents to take weekend trips off-campus, and any female student who got married was required to drop out.


In Loco Parentis


The 1950s were the golden years of fraternities and sororities on campus. Approximately 33 percent of undergraduates participated in Greek life, which included theme parties, formals, teas, exchange dinners, charity work and Greek Sing festivals. Hazing and binge-drinking were decades away...the focus here was still on comradeship and character-building.




Visit my In The News page to learn about duck-and-cover drills and Cold War paranoia!




most popular baby
names of 1955

girls
Mary
Deborah
Debra
Linda
Patricia
Susan
Maria
Barbara
Karen
Nancy
boys
Michael
James
David
Robert
John
William
Richard
Mark
Thomas
Charles
Steven


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at school

In the 1950s the one-room schoolhouse became a thing of the past. Most communities were combining their rural and town schools into consolidated school districts, and were building large, modern schools in the suburbs. The small country schools were closed, and buses provided transportation for the country kids.



Half of the children in public school purchased their lunch from the National School Lunch Program, which began in 1946. Along with reading, writing, arithmetic, penmanship, citizenship, fire drills, duck-and-cover drills and fingernail inspections, this was a typical school day in the 1950s.


Sample Dick & Jane Pages
Dick & Jane Books & Readers
Ginn & Company Readers


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At Christmastime, we decorated our trees
with bubble lights, frosted glass ornaments
and a tinsel star for the very top.

The first aluminum Christmas trees
were sold in 1958.


Christmas Then & Now
Christmas Card Museum
Aluminum Christmas Trees
Bubble Lights



popular Christmas gifts
in the 1950s
(some typical prices, too!)

*Howdy Doody toys & collectibles
*Jackie Robinson doll
*17-inch black & white TV ($229.95)
*Red Ryder #960 Noisemaker BB Gun
*slide projector ($43.95)
*electric train sets
*Buck Rogers toys
*Donald Duck xylophone ($2.65)
*Davy Crockett guns & coonskin caps
*pipe & lighter set ($1.94)
*pogo sticks
*Silly Putty
*hula-hoops
*Betsy Wetsy doll
*quilted bathrobe ($8.95)


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the central exchange office
Each telephone subscriber was connected to the nearest central exchange office, which was named after the town or street where it was located. Your individual subscriber number could range from one to five digits.

"Bedford 247, please"
In a manual exchange, all local calls were connected by the operator. You signaled her by picking up the receiver and clicking the switchhook. Your phone didn't have a dial, because phone numbers were given to the operator verbally. When you made a call, you gave her the central office name, the subscriber number and any party line extensions.

party lines
If you couldn't afford your own phone, you shared a party line with your neighbors. Up to 12 parties shared a single subscriber number, which was followed by a party letter (J, R, M or W), a ring code (one long, two short, etc) or a combination of both. 75 percent of all phone lines in 1950 were party lines.

dial service
In an automatic exchange, subscribers could dial local numbers themselves. This was also known as dial service, and making the change to an automatic system was known as dial conversion. The manual switchboard was removed, party line subscribers were given their own individual numbers and everyone was given a phone with a dial.

exchange names
After dial conversion, automatic exchanges kept their central office names. For dialing purposes, the names were reduced to the first two letters, which were sometimes followed by a number. Callers dialed these lettered exchanges before dialing the subscriber numbers. They became known as exchange names.

On the dial, each number was shared by three letters. Even though the exchange names were different, the actual numbers being dialed could be the same as another exchange. If the exchanges were close to each other, one of them adopted a new name. Unlike the original central office names, the new exchange names usually had nothing to do with their location. In my county, the towns of Woodstock, Cary and Crystal Lake chose the exchange names FEderal 8, MErcury 9 and GLencourt 9.

When you made a call within your exchange, dialing the complete exchange name usually wasn't necessary. Out-of-town callers needed to use the full exchange name.


typical phone numbers
manual exchange:
-------Bedford 247
-------phone 32
automatic exchange:
-------KEnwood 237
-------HUdson 3-2700
-------DA3-1000
-------PEnnsylvania 6-5000
-------MU-1485
within an automatic exchange:
-------8-2345
-------33-5678
-------29-238
-------S-4537
party line:
-------Smallville 1601-R-2
-------Darien 10 F 12
-------Hebron 142-J
-------Farmtown 234-3
-------Oakton 38-J1



telephones


other operator-assisted calls
Phone numbers with Zenith or Enterprise as the exchange name were toll-free numbers. An operator connected you and then filled out a ticket reversing the charges. The operator also helped you make collect calls, ship-to-shore calls, station-to-station calls, person-to-person calls and calls to mobile phones, which were first introduced in 1946.

long distance
Before direct distance dialing came to your area, all out-of-town calls required operator assistance. A few nearby towns could be connected by your regular operator, but all other locations required calling the long distance operator. You gave her the city and state, the exchange or central office name and the subscriber number. You waited on the line while the connection was made, unless it was going to take a long time. In that case, the operator would call you back when your call was ready.

direct distance dialing (DDD)
With DDD, subscribers could dial their own long-distance calls without operator assistance. The system was first used in Englewood, New Jersey in 1951. Installation in all parts of the country was completed in 1962. Because DDD required that all phone numbers have seven digits, any numbers still using old formats were changed to the standard seven-digit format that we use today. Area codes were also established under this plan.

all-number calling
All-number calling was also known as digit dialing, and was first used in Wichita Falls, Texas in 1958. With this system, the lettered exchange names were translated into three-digit prefixes, which gave everyone a seven-digit number. Many towns made the conversion to digit dialing shortly after the arrival of dial service, and only used their two-letter exchange names for a brief period. Some towns made both changes simultaneously and never used an exchange name at all.

dial tone
The dial tone was an electronic tone adopted by automatic exchanges in the 1950s to indicate that a line was free and ready to use. Basically, it replaced the familiar "number, please?" that you heard when making a call in a manual exchange.





Lettered Prefixes
The Telephone EXchange Name Project


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the Dutch connection
There were quite a few references to Holland in the 1940s and 1950s....


for instance, we had...

....the Dutch Cupboard restaurant....


....the Dutch Pantry restaurant....


....the Dutch Maid Motel....



....Dutch doors....


....and most dairy-related products featured a Dutch girl....

....this lovely lady appeared on the packaging for a milkman's paper hat....


....and this little girl was on a Dairy Queen coloring book.






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Products & Technology




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